Samsung teases Bixby’s flashy new Galaxy S25...

Samsung is internet hosting its Galaxy Unpacked event on January 22 in San Jose, California, the place the tech large is anticipated to disclose its highly-anticipated Galaxy S25 series to the world. Every week earlier than the occasion, the tech large posted a brand new video teasing the telephone’s new Galaxy AI capabilities, hinting on the reemergence of its ill-fated Bixby digital assistant.

The 17-second video teaser hit Samsung’s YouTube channel, giving us a glimpse on the new “true AI companion” coming to Galaxy telephones. Within the video, a girl may be seen speaking to Bixby on her system, asking the digital assistant to seek for an Italian restaurant with pet-friendly outside seating. She asks the assistant to ship the main points concerning the restaurant to her buddy and to place them on her calendar. You may watch the video beneath.

Samsung is taking part in catch-up with Bixby

Apple and Google have already up to date their digital assistants with new AI skills

Samsung’s digital assistant Bixby lags behind its largest opponents, Apple and Google, which have already introduced important AI enhancements to its flagship telephones final 12 months. Hopefully, Bixby’s new Galaxy AI enhancements will put it on a extra degree taking part in area with Gemini and Apple Intelligence.

In an interview with CNBC final 12 months, the chief vice chairman of Samsung’s cellular enterprise, Gained-joon Choi, mentioned the corporate is trying to “redefine the position of Bixby” given the “emergence of generative AI and LLM (giant language mannequin) know-how.” Samsung launched an AI-powered Bixby last year; nonetheless, it was solely on the Galaxy W25 and W25 Flip in China.

With the Galaxy S24 collection, Bixby gained some new Galaxy AI skills, like translating a reside name and summarizing internet pages. Nonetheless, this 12 months’s Galaxy AI replace for Bixby is anticipated to be extra transformational, making it extra conversational like ChatGPT. All will probably be revealed quickly at Samsung’s Galaxy Unpacked event on January 22. You may watch the occasion reside that day at 10am PST/1pm ET on Samsung’s website or YouTube channel.

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