An alternative choice to TikTok is selecting up st...

TikTok’s ban in the US is quick approaching on January 19 until the US Supreme Court decides to intervene, and plenty of customers might be in search of a brand new various to the app in every week’s time. YouTube Shorts or Instagram Reels might show to be standard options. Nevertheless, one other app has just lately entered into the limelight.

The Chinese language short-form video app Xiaohongshu presently holds the number-one spot for Social Networking apps within the US App Retailer. Xiaohongshu is named RedNote in English and has options much like TikTok (through TechCrunch). The app began gaining traction after TikTok creators advisable it to their followers.

“Xiaohongshu is a life-style platform that evokes folks to find and join with a variety of numerous existence, the place over 300 million customers each month share their life experiences,” the app’s description reads.

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What’s Xiaohongshu?

The app has been steadily rising because it got here out in 2013

Xiaohongshu

Xiaohongshu did not seem out of skinny air. The app got here out in 2013 and has been on an upward trajectory since then. At first look, the app has a structure and have set paying homage to Pinterest, TikTok, and Instagram. The app is considered as China’s model of Instagram, with 300 million month-to-month energetic customers, 79 p.c of that are girls.

The app is fairing effectively financially, and in 2024, it’s projected to have elevated its income to over a billion {dollars} (through Bloomberg). Nevertheless, if the app features traction with English customers within the US after the shutdown of TikTok, it might discover itself falling below the scrutiny of US authorities like TikTok did.

It is doable Xiaohongshu’s present recognition might be short-lived, however solely time will inform. TikTok’s largest competitor within the US, Instagram, is going through criticism from some customers after Meta CEO Mark Zuckerberg introduced the platform could be adjusting its content moderation policies, and eliminating third-party fact-checking.

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