YouTube Premium simply hiked costs on its most loyal subscribers

Key Takeaways

Early adopters of YouTube Music in Europe are getting notified of a value hike.
U.S. subscribers nonetheless on an outdated legacy fee from 2014’s Music Key could quickly be getting notified additionally.
In December 2023, YouTube Premium’s month-to-month subscription fee went as much as $13.99 a month.

YouTube Premium is a helpful service in the event you take pleasure in watching movies ad-free and listening to tunes on YouTube Music. In the event you’ve been utilizing the service for a very long time and have a particular subscription fee relationship presumably again to 2014, it may now be in jeopardy.

YouTube has begun to inform early adopters of YouTube Music in Europe about an upcoming value hike (through TheVerge). So in the event you’ve been paying a particular decrease fee, you may quickly see a value hike to €10.99 a month, the present commonplace value for the Music Premium plan. YouTube is giving notified customers a three-month grace interval earlier than the brand new hike goes into impact, that means they’re going to have till early subsequent yr on the outdated fee nonetheless.

Some legacy subscribers within the U.S. who had YouTube Music Key subscriptions from 2014 that became YouTube Premium have but to obtain any value hike emails, but when YouTube is doing this value hike area by area, it might be coming quickly.

YouTube Premium

What’s included?: YouTube and YouTube Music add-free and within the background
Value: $14 a month
Reside TV: No

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A historical past of value hikes

Streaming providers don’t love to remain the identical value for lengthy

YouTube Premium has had value hikes earlier than prior to now, and this absolutely will not be the final time both. In December 2023, customers who had Google Play Music or YouTube Purple subscriptions, that became YouTube Premium, misplaced their particular subscription fee and needed to begin paying the $13.99 month-to-month price for YouTube Premium within the new yr.

The customers in Europe receiving these price-hike emails are outdated subscribers of Google’s previous providers like Google Play Music, or YouTube Music Key. Again in 2014, early subscribers to YouTube’s Music Key have been in a position to get it for $7.99 a month, with worldwide customers paying the same fee. When YouTube Premium launched in 2018, these fortunate customers have been upgraded to full YouTube Premium whereas sticking to their $7.99 fee. On the time, YouTube Music value $9.99 a month, and YouTube Premium value $11.99 a month. Oh, how occasions have modified.

In 2023, YouTube Music Premium and YouTube Premium obtained a value enhance, making their month-to-month charges $11.99 and $13.99 a month respectively. So in the event you’re nonetheless on a $7.99 fee, or the same fee internationally, maintain it shut. YouTube may be emailing you quickly.